Uttarakhand Organics brand and outlets

The exact promised name and outlet network were not fully verified, but the objective has been partly delivered through adjacent branding. Uttarakhand Organic Commodity Board presents Organic Uttarakhand as a credible state organic brand with visibility across retail outlets. Separately, the Rural Development Department describes House of Himalayas as an umbrella brand for national and international markets, with e-commerce partnerships, modern-trade partners in 10 stores, and exclusive retail stores in New Delhi, Dehradun Airport and Dehradun in process. Times of India also reported the House of Himalayas airport store and planned airport outlets. This is not fulfilled because no evidence was found of one Uttarakhand Organics outlet in every major tourist destination and other state capitals. Budget: House of Himalayas share capital was enhanced from Rs 2 crore to Rs 10 crore, but no promise-specific Uttarakhand Organics outlet budget was found.