Integrate women SHGs with ODOP, ONDC, GeM and other platforms for market access

Market-access integration is active. ODOP products are linked to GeM (including the Womaniya initiative for women-led units and SHGs), ONDC and ODOP Bazaar; the PMFME scheme provides branding, marketing and capacity-building support to SHGs along the value chain; and Budget 2026-27 introduced She-Marts, community-owned retail outlets to market women SHG products. The platforms named in the pledge (ODOP, ONDC, GeM, FPOs) are live and SHGs are being integrated. Partial: channels are established and SHG onboarding is under way, but full, measurable integration is still scaling.