Partially Donemedium confidenceAgriculture

Uttarakhand Organics brand and outlets

Bharatiya Janata Party · Uttarakhand Legislative Assembly Election 2022

Last updated 27 Jun 2026

Create a brand called Uttarakhand Organics to target a pan-India market for Uttarakhand organic produce, and open one Uttarakhand Organics outlet in every major tourist destination of the state as well as across other state capitals.

From the Bharatiya Janata Party manifestoView Manifestop.4

Our Assessment

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The exact promised name and outlet network were not fully verified, but the objective has been partly delivered through adjacent branding. Uttarakhand Organic Commodity Board presents Organic Uttarakhand as a credible state organic brand with visibility across retail outlets. Separately, the Rural Development Department describes House of Himalayas as an umbrella brand for national and international markets, with e-commerce partnerships, modern-trade partners in 10 stores, and exclusive retail stores in New Delhi, Dehradun Airport and Dehradun in process. Times of India also reported the House of Himalayas airport store and planned airport outlets. This is not fulfilled because no evidence was found of one Uttarakhand Organics outlet in every major tourist destination and other state capitals. Budget: House of Himalayas share capital was enhanced from Rs 2 crore to Rs 10 crore, but no promise-specific Uttarakhand Organics outlet budget was found.

Promise Timeline

8 May 2025

Times of India reported inauguration of a House of Himalayas store at Jolly Grant Airport and expected merchandise availability at airport outlets.

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28 Mar 2025

Rural Development Department page listed House of Himalayas milestones including national market positioning, e-commerce partnerships, modern trade stores, and planned exclusive stores.

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29 Apr 2024

Uttarakhand Organic Commodity Board product page presented Organic Uttarakhand as a state organic brand with retail visibility.

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9 Feb 2022

BJP manifesto promised a Uttarakhand Organics brand and outlets in major tourist destinations and state capitals.

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