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Formulate a Purvodaya master plan for eastern India
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Encourage small traders and MSMEs to adopt ONDC
Bharatiya Janata Party · Lok Sabha General Election 2024
Last updated 2 Jun 2026
“We will encourage small traders and MSMEs to adopt ONDC and expand their businesses using the power of technology.”
From the Bharatiya Janata Party manifestoView Manifestop.30
Our Assessment
mediummedium
The Open Network for Digital Commerce (ONDC) is being actively promoted to bring small traders, MSMEs and artisans onto digital commerce, with growing seller participation and integration with schemes such as PM Vishwakarma (artisans listed on ONDC and major platforms with "Verified Vishwakarma" badges) and GeM/ODOP linkages for small producers. Adoption is expanding but mass onboarding of small traders and MSMEs across the country is still scaling. Partial.
Sources & Evidence
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