Rejuvenate and reposition Khadi as a national and global brand
Bharatiya Janata Party · Lok Sabha General Election 2024
Last updated 8 Jul 2026
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Meaningful delivery has occurred, but the stated commitment is incomplete.
Status describes delivery. Confidence describes how strong the available evidence is.
Original manifesto wording
“We will rejuvenate and reposition Khadi as a national and global brand for sustainable lifestyle and undertake structural reforms to achieve these objectives.”
Our Assessment
Khadi rejuvenation has shown strong results domestically: the Khadi and Village Industries Commission (KVIC) recorded an all-time-high turnover of about Rs 1.70 lakh crore in FY2024-25 (sales up 447% and production up 347% over 2013-14), with Khadi garment sales up 561% and cumulative employment rising to 1.94 crore, and a target of Rs 2 lakh crore for 2025-26. Repositioning and promotion (including from high-profile national platforms) have lifted the brand. The "national brand" element is being delivered; the explicit "global brand"/export dimension is less quantified, so the pledge is partly fulfilled. Partial.
Sources & Evidence
Promise Timeline
KVIC reports record turnover of ~Rs 1.70 lakh crore in FY2024-25 (sales up 447%, Khadi garment sales up 561% over 2013-14), targeting Rs 2 lakh crore in 2025-26.
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