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Mission Utkrisht Devbhoomi tourism promotion

Bharatiya Janata Party · Uttarakhand Legislative Assembly Election 2022

Last updated 27 Jun 2026

The BJP Government shall make Uttarakhand India's number 1 location for domestic tourists in the next 5 years as well as make it a premier destination for high income tourists across the world. To this end, we shall launch Mission: Utkrisht Devbhoomi to promote Uttarakhand in every state capitals of India and major capitals across the world.

From the Bharatiya Janata Party manifestoView Manifesto

Our Assessment

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The promise combined a rank outcome, high-income global tourism positioning, and a named Mission Utkrisht Devbhoomi promotion drive. Tourism footfall reached a record 6.03 crore visitors in 2025, which supports tourism growth. But Ministry of Tourism data shows Uttarakhand was not the number one domestic tourism state, and I did not verify a named Mission Utkrisht Devbhoomi promoting the state in every Indian state capital and major world capitals. The verdict is partial because the tourism-promotion objective is active, but the rank and mission architecture are not delivered. Budget status: general tourism marketing incentives exist, but no mission-specific allocation found.

Promise Timeline

21 Feb 2026

TOI reported Uttarakhand recorded its highest tourist footfall since formation in 2025.

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1 Jan 2025

Ministry of Tourism data showed Uttarakhand was not India's number one domestic tourism state in the latest published state-ranking table.

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9 Feb 2022

BJP manifesto promised Mission Utkrisht Devbhoomi to make Uttarakhand India's number one domestic tourism location and a premier high-income global tourism destination.

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