Bharatiya Janata Party · Lok Sabha General Election 2024
Last updated 4 Jun 2026
“We will promote select destinations across Bharat as preferred venues to showcase the richness of Bharatiya weddings, highlighting the vibrant traditions, and supporting cultural exchanges.”
The "Wed in India" idea has been actively championed (the Prime Minister has publicly urged Indians to hold destination weddings within India to boost the domestic wedding-tourism economy), and several states and the Ministry of Tourism have promoted wedding destinations. However, a structured national "Wed in India" programme with dedicated incentives and measurable outcomes is at an early stage. Partial, low confidence.
We will develop thematic circuits for promoting cultural experience: border villages, sustainable ecotourism in under-explored regions, riverine tourism along major river ecosystems, island tourism hubs in Lakshadweep and Andaman and Nicobar, and adventure tourism in the North East and other hill states.
We have launched a Swadesh Darshan programme for comprehensive development of tourist destinations. We will work with state governments to implement and further strengthen this programme. We will include destinations and circuits covering the life and travels of important saints and philosophers.
We will restore and preserve culturally important Archaeological Survey of India Monuments, re-igniting our rich heritage for the 21st century.
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