Bharatiya Janata Party · Lok Sabha General Election 2024
Last updated 4 Jun 2026
“We will collaborate with domestic and international organizations like WIPO & UNESCO to develop harmonised legal standards for cultural IP protection.”
India protects traditional knowledge and cultural products through the Geographical Indications (GI) regime, the Traditional Knowledge Digital Library and engagement at WIPO (including the 2024 WIPO treaty on intellectual property, genetic resources and associated traditional knowledge). However, a specific initiative to develop harmonised legal standards for cultural IP protection in collaboration with WIPO and UNESCO, as pledged, is not clearly evidenced as a distinct deliverable. Pending, low confidence.
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We will promote select destinations across Bharat as preferred venues to showcase the richness of Bharatiya weddings, highlighting the vibrant traditions, and supporting cultural exchanges.
We will develop thematic circuits for promoting cultural experience: border villages, sustainable ecotourism in under-explored regions, riverine tourism along major river ecosystems, island tourism hubs in Lakshadweep and Andaman and Nicobar, and adventure tourism in the North East and other hill states.
We have launched a Swadesh Darshan programme for comprehensive development of tourist destinations. We will work with state governments to implement and further strengthen this programme. We will include destinations and circuits covering the life and travels of important saints and philosophers.
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